Content for your next event
This section will help you plan and promote your event after scheduling a date with David. Click the topics below on marketing options, topic descriptions, biographies, promotional photos, CE information, room setup diagrams and much more.
"I take great pride in working with my clients from this point right through to the final minute of my presentation to make your event a success." -- David Knox
Below is the content for your next David Knox event!
To assist in preparing a topic that meets the needs of your market and audience, I would like to schedule a topic consultation with you, your management team, committee members and even potential attendees. You may reach me through our corporate contact information and/or at firstname.lastname@example.org.
We will help you increase attendance by creating a custom Event Promotional Video that you may post on your website. You may then email a link to this video page to potential attendees. David will record a custom opening and closing specifically for your event, a topic description and scenes from previous live seminars. To help David script this video, here is the information I will need from you.
For accuracy, copy and paste the text below into an email, fill in the relevent information and send it to: email@example.com.
“Hello [how you’d like me to address your group]. I’m David Knox”
“I’ve been invited to [Location] to present my topic [seminar topic]”
“…to be a part of [name of event].”
“Please mark your calendars and be sure to come to this event. I look forward to seeing you all on [Day, Date] in [City] at [Venue].”
“To register: [describe the procedure for registering including contact person, website, email and telephone]"
Event Video Promotion example:
Best and worst elements of an event
I have presented at more than 3,000 events and attended perhaps another 500. I've witnessed each of the elements in the document below. With this experience I can guide you around the mistakes that damage events and create bad feedback from your attendees.
I share your goal of having a great event because both of our reputations depend upon it. The documents that follow will help both of us achieve a positive result. If you build around the Best elements and avoid the Worst elements...your event will ROCK!
How to sponsor a successful real estate seminar
Here you will find selected pages from our manual "How to Sponsor a Successful Real Estate Seminar."
These are the sections included: Site Selection, Scheduling and Timing, Promotion Tips, Setting the Stage and Checklists and Samples
In this section you will find a text summary of the setup requirements. In the following section you may download PDF versions of the Presenter Setup, three Room Setups; A, B and C (based upon audience size) or Knox Setup All in one inclusive document.
[ ] Six foot table: centered in room, 4 feet from front row of chairs
[ ] Flipchart: with flat back and paper pad
[ ] Data projector: on table, ceiling mount or remote
[ ] VGA video cable: from table to data projector
[ ] AC power cable: at table
Product display setup
[ ] Display tables: two or three near coffee or gathering area
[ ] Out from wall to stand behind
Room setups are a function of the size of your group and use of the room.
[ ] The best way to create audience energy is with theatre seating, chairs only.
[ ] The next best setup is classroom, chairs placed at narrow tables.
[ ] The most challenging setup is round tables. (Round tables spread out the group, take eye lines away from the presenters and allows for more distractions between attendees. Use this setup only if you must serve meals in the same room.)
See the next section for PDF setup downloads.
Download presentation setups
The Presenter Setup is for the speaker and is the same regardless of the event size.
Setups A, B, and C are a function of the audience size.
Risers aren't really necessary until your audience exceeds 300. You may download "Knox Setups All" to have all pages in one document (4.7mb).
David's current seminar introduction
Our speaker today is David Knox. Over the last 27 years he has presented more than 3,000 seminars, to a half a million people, in seven countries. He helps real estate agents master their selling and negotiating skills with his timeless sales advice and non-stop roller coaster of energy.
David is ranked as a top presenter at the last 25 NAR conventions and in 2011 RIS Media presented to him the “On the Shoulders of Giants” award.
He is the producer of the best selling consumer video: “Pricing Your Home to Sell” which is available for DVD or Online delivery to your sellers. All 300 of his training videos are available in his online library, RealEstateTrainingByDavid Knox.
David's roots in sales, management and national speaking combined with his quick wit and fast-paced delivery leaves the audience with solid techniques and the inspiration to use them.
As one fan of David's summed it up, "Knox Rocks"!
Please join me in welcoming David Knox!
Guideline for a great introduction
The introduction is important
The introduction sets the tone of the meeting and establishes the credibility of your speaker. An introduction must establish three things: 1) who the speaker is, 2) why the audience should listen to this person, and 3) how this presentation will benefit them.
The introducer is important
“The medium is the message.” The person who makes the introduction sets the first impression of the meeting. Select this person carefully. They will have to settle the audience down, gain control, and start the meeting.
Select a good presenter
Select someone that is comfortable in front of an audience and who has had speaking experience. This task shouldn’t be a ‘perk’ to someone. They should have an advance copy of the introduction to practice with so they won’t have to read it.
People who have heard the speaker before can add personal touches and experiences to make the introduction ‘live.’ They’re able to say such things as; “I first heard your speaker in ______ and I can tell you you’re in for a real treat...”
Elements of a good introduction
Quiet the group down by saying, “We’d like you all to take your seats at this time so we may begin the meeting.” Stand, look at the group and wait. The best way to get a group quiet is to say, “If you can hear me, say shhhhhhhhhh.” Wait for a moment, say “Thank you,” and begin.
Housekeeping first. Make these announcements first, such as break times, rest rooms, parking, continuing education requirements or other messages.
Thanks. Thank anyone who has helped organize, promote, or administer this event.
Warm the audience. A good presenter can get an audience to ‘wake up’ and be ready for the speaker. Sometimes a simple “Good morning” or “How are you all feeling today?” can be enough. Humorous opening remarks are always welcomed by an audience. Listen as attendees arrive for opportunities.
Introduce the speaker. Nothing else should follow the introduction. Begin by asking how many have heard our speaker. Then say; “For those of you who haven’t, let me tell you about him/her…”
Close and wait. After saying, “...and now let’s give a warm welcome to...” wait on stage until the speaker approaches you, shake hands and leave the stage.
Don’t make fun of the speaker. Don’t use the introduction as a way of creating humor. It will backfire on you by creating audience discomfort and an embarrassing moment for all.